You Say You Want (Another) Revolution?

"When you don't know where to start, go back to basics..."

Good advice that opens the new release from Lancaster PA's DIY studio assemblage The French Revolution, and advice that the band's core of Daniel French and Jeremy Bentley took to heart both in the original concept for the band and in the recording of their outstanding sophomore effort, Back To Basics.

If you've studied your Lancaster music history, you know that this Revolution began in October of 2009 with the The Letdown, both a debut album and a manifesto:  To Hell with the Corporate Music Business! To Hell with endless touring and gigs in seedy dives in front of unenthusiastic drunks!  To Hell with trying to write The Next Big Hit! To Hell with charging ridiculous prices for a CD so that some label can make a profit! Let us simply make music we enjoy, and give it to the people who enjoy hearing it!

That's right - give it to them. No charge. Free.  A Revolutionary concept indeed!

The Letdown definitely was not a letdown, and neither is Back To Basics, although they are quite different from one another.  Among the guerrilla tactics being employed in this Revolution is the drafting of an ever-changing musical militia.  French and Bentley remain the heart and soul of The French Revolution, but the other musicians helping out on Basics are a completely different cast of characters than those on The Letdown, save for the return of guitarist/keyboardist Jason Sherman.  (Sherman takes a larger role this time around, providing a sizable share of the vocal duties, which were previously solely provided by French.)  The result is a decidedly different personality than the first album.  Where The Letdown was a rocking house party, Back To Basics finds itself getting lost in moments of almost sentimental introspection - the partygoer who takes a moment outside to clear his head before rejoining the fun.

It's nice to hear these layers of emotion becoming a part of The French Revolution's growing bag of tricks.  It shows a continuing growth and depth in songwriting and a willingness to follow where the music they are creating leads.  I would have been disappointed (dare I say "let down"?) to simply hear a rehash of the first album.  Still, it remains difficult to describe the sounds here.  Part of the manifesto is to play the music they want to play, which means they are not beholden to the bounds of any particular genre.  Obviously hard rock is the basic foundation, but that's an awfully wide foundation.  That they each grew up on 90s alternative rock is apparent, but it is equally apparent that they know well the 70s roots from which that grungy genre grew.  Their ability to throw a nifty hook or two into the mix belies a bit of pop influence as well.

Back To Basics is, like its predecessor, being offered as free download here beginning today, June 7.  (The Letdown continues to be available as well.)  My favorite cuts are "D.O.A." and "Incomplete," which you can listen to below, but please, do your part to help the Revolution - download the full album today, and pass the link along to a few friends.  I'm interested in hearing your reviews, so please stop back here and share your thoughts on the album!



"D.O.A."



"Incomplete"

TWIWGTS GREATEST HITS #8 -The Revolution Will Be Downloaded

[That's What I Was Going To Say is on a brief hiatus during the holidays.  Regular posting will resume on Monday, January 10.  In the meantime, please enjoy this countdown of the ten most popular posts in the blog's history.  Today we present #8, The Revolution Will Be Downloaded, originally posted October 13, 2009.]


The first sign of the impending revolution was a cryptic message on Twitter on June 25: "The French Revolution is coming..." was posted by @TFRevolution. Then, months of silence.

The next volley was fired September 21, when both Twitter and Facebook received the warning, "Nobody expects The French Revolution..." A fan page had been set up on Facebook by The French Revolution, to compliment the Twitter page, and now the battle was ferociously joined. Over the next several days, both sites saw constant salvos:

• "Aren't you tired of having the same old thing spat back at you?"
• "Your patience with the Revolution will be rewarded"
• "Good morning. Hope you all have slept well. The Revolution never sleeps..."
• "In just a few short weeks, mysteries will be revealed. Stick with us, and thanks for following!"
• "October 13 will be a landmark day for the Revolution. Mark your calendars!"

I am personally not a fan of the "it's all a big mystery" approach to marketing. Oh, it works - these Revolutionaries certainly got people talking, trying to figure out what or who this was - but for me, the payoff better be well worth the wait for it not to be seem hokey and manipulative. Today being the landmark day, the big reveal turned out to be a letdown.

Wait, allow me to rephrase that: the big reveal turned out to be The Letdown, the excellent debut album from Lancaster's newest musical project, The French Revolution.

Friends Daniel French and Jeremy Bentley, each veterans of local bands, form the core of The French Revolution. The project began back in 2007 as both French and Bentley found themselves fed up with trying to play by the Corporate Music Industry's rules for establishing a career in music. As they wrote in the initial blog post at their long-standing MySpace page,

"...once you forget the fun involved in creating and giving your music, and start playing it for reasons beyond the pure joy of it (say... to impress labels, or get on tours with bands you don't really like but who have more "industry clout," to try and get a deal with an agent, etc. etc. etc. the list goes on and on and on), the life and joy tends to get sucked right out of music."

Feeling drained and frustrated, French and Bentley made a pact to thumb their nose at the whole machine and go back to making the music they want to make, sharing it with people who enjoy it, and above all else having fun doing what they love to do: writing and playing rock music. Today, that vision has resulted in The Letdown, a thoroughly enjoyable collection of a dozen tunes available for free download both at their own site and through Gimme Sound.com.

Supported by fellow Revolutionaries Patrick Kirchner (of the band Slimfit) and Matt Campbell (of Ex Education), French and Bentley aren't necessarily breaking any new ground here, but that's entirely by design. This is Cheap Trick wearing a Green Day costume; this is what was good about '70s-'80s-'90s rock without all the pompous overblown overtones; this is every alternative band reimagined as mainstream rockers; this is power chords and ra-ta-tat-tat drums and a party that overflows into the street. It is, simply, a FUN album - almost an anachronism in today's musical universe.

And, in the ultimate gesture of disdain for the Industry they have turned their back on, they're giving the whole shebang away for free! It's not about anything more than the music, period - it's not business, it's not product, it's music that is meant to be shared and enjoyed.

A follow up album is in the works already, this time as a three-piece with guitarist Jason Sherman. Bentley says, "Each new album by TFR will most likely include a different member, or changed membership, to spice things up and add different influences, but it will always be the core of Daniel and myself for as long as we wish to continue The French Revolution." If they keep making music like this, let's hope this Revolution goes on for quite awhile!

Listen to my personal favorite cuts from the album, "WMD" and "Force Field":



WMD



Force Field

Then, go download the whole album and join the Revolution!

The Revolution Will Be Downloaded

The first sign of the impending revolution was a cryptic message on Twitter on June 25: "The French Revolution is coming..." was posted by @TFRevolution. Then, months of silence.

The next volley was fired September 21, when both Twitter and Facebook received the warning, "Nobody expects The French Revolution..." A fan page had been set up on Facebook by The French Revolution, to compliment the Twitter page, and now the battle was ferociously joined. Over the next several days, both sites saw constant salvos:
• "Aren't you tired of having the same old thing spat back at you?"
• "Your patience with the Revolution will be rewarded"
• "Good morning. Hope you all have slept well. The Revolution never sleeps..."
• "In just a few short weeks, mysteries will be revealed. Stick with us, and thanks for following!"
• "October 13 will be a landmark day for the Revolution. Mark your calendars!"

I am personally not a fan of the "it's all a big mystery" approach to marketing. Oh, it works - these Revolutionaries certainly got people talking, trying to figure out what or who this was - but for me, the payoff better be well worth the wait for it not to be seem hokey and manipulative. Today being the landmark day, the big reveal turned out to be a letdown.
Wait, allow me to rephrase that: the big reveal turned out to be The Letdown, the excellent debut album from Lancaster's newest musical project, The French Revolution.

Friends Daniel French and Jeremy Bentley, each veterans of local bands, form the core of The French Revolution. The project began back in 2007 as both French and Bentley found themselves fed up with trying to play by the Corporate Music Industry's rules for establishing a career in music. As they wrote in the initial blog post at their long-standing MySpace page,

"...once you forget the fun involved in creating and giving your music, and start playing it for reasons beyond the pure joy of it (say... to impress labels, or get on tours with bands you don't really like but who have more "industry clout," to try and get a deal with an agent, etc. etc. etc. the list goes on and on and on), the life and joy tends to get sucked right out of music."

Feeling drained and frustrated, French and Bentley made a pact to thumb their nose at the whole machine and go back to making the music they want to make, sharing it with people who enjoy it, and above all else having fun doing what they love to do: writing and playing rock music. Today, that vision has resulted in The Letdown, a thoroughly enjoyable collection of a dozen tunes available for free download both at their own site and through Gimme Sound.com.

Supported by fellow Revolutionaries Patrick Kirchner (of the band Slimfit) and Matt Campbell (of Ex Education), French and Bentley aren't necessarily breaking any new ground here, but that's entirely by design. This is Cheap Trick wearing a Green Day costume; this is what was good about '70s-'80s-'90s rock without all the pompous overblown overtones; this is every alternative band reimagined as mainstream rockers; this is power chords and ra-ta-tat-tat drums and a party that overflows into the street. It is, simply, a FUN album - almost an anachronism in today's musical universe.

And, in the ultimate gesture of disdain for the Industry they have turned their back on, they're giving the whole shebang away for free! It's not about anything more than the music, period - it's not business, it's not product, it's music that is meant to be shared and enjoyed.

A follow up album is in the works already, this time as a three-piece with guitarist Jason Sherman. Bentley says, "Each new album by TFR will most likely include a different member, or changed membership, to spice things up and add different influences, but it will always be the core of Daniel and myself for as long as we wish to continue The French Revolution." If they keep making music like this, let's hope this Revolution goes on for quite awhile!

Listen to my personal favorite cuts from the album, "WMD" and "Force Field":


WMD


Force Field

Then, go download the whole album and join the Revolution!